Xbox subscriptions
Designing cancellation experience for Xbox subscriptions to drive retention. Project involved understanding nuances of cancellation, customer expectations & xbox value propositions. After release, the save rate went over 10%. Overall, ‘keep subscription’ increased by 300%. Downgrade went up by 470%.
Driving visual refresh & redesign of Microsoft’s order history. Ensure that our customers have one place to view, act and engage with their purchases in a way that inspires trust and confidence in Microsoft. Post the release we observed an overall improvement in all task completion rates, page's reliability score and CSAT score.
Designing & shipping V2 of file sharing experience on Windows 11. Envisioning product vision & roadmap for share on Windows. Researching nuances of desktop share. Driving product strategy, partner & stakeholder alignments across Microsoft.
Researched internet and search habits that are unique to India’s emerging internet users. Designed a new mobile first search experience for emerging markets. Developed and documented design guidelines for designing digital products in emerging markets.
